The new consumer article for today is Low Asking Price on Unfinanceable Properties. Almost always, the reason for an asking price well below other equivalent properties is the presence of some factor that means you cannot obtain a regular real...
The new consumer article for today is Segmented Real Estate Markets And Taking Advantage of Them. I've written about how hot the current market is in San Diego. But if you break it down into market segments and micro...
The new consumer article for today is I'm Competing Against Multiple Offers. How Do I Proceed?. It's an article directed at consumers, not real estate professionals, so it doesn't go over some things such as alternatives to money that are...
The new consumer article for today is The Measurement Unit For Desirability Is Dollars. It really is that simple. A good agent can make a difference, but a property that has more will cost more. It isn't rocket science, but...
Articles like this one: Foreclosures: 'April was a shocker' have gotten an awful lot of play in the media these last couple weeks. Here's what they're not telling you - or not explaining why it's important: This particular article...
The new consumer article for today is You Want an Agency That Can Pay ENOUGH Attention to YOU. It really doesn't benefit you to list with an agency that is too busy to pay proper attention to your property, nor...
The new consumer article for today is Top Twelve Things That Help You Buy a Bargain Property. If you're looking to buy a good property at a bargain price, put as many of these on your side as possible....
Reminds me of this gold rush movie (one that I recommend watching if you have a chance) Okay, it's not quite like that, but correctly priced properties are flying into "Pending". It has to do with supply and demand. At...
The new consumer article for today is Why It May Be Costly to Reject Paying Points. The advice "never pay points" actually started out as misleading advertising intending to keep consumers away from what in fact were better loans, but...
The new consumer article for today is Confusing Past Performance and the Present Situation with Future Planning. If you are sitting on the sidelines thinking about buying property, you need to read it. If you have a property you're thinking...
The new consumer article for today is Investment Property and Loan Qualification. It has become exceedingly difficult to get credit for rental income when you apply for a new mortgage, with the upshot being that when the lender won't agree...
The new consumer article for today is Reasons Why You Want A Buyer's Agent. Lots of people don't believe how much difference it makes, but it does. My goal on every transaction is to make a difference of ten percent...
The new consumer article for today is Jumbo Loans and The Current Market (January 2009). There is always a tradeoff between rate and cost on mortgage loans, but lenders vary exactly what that tradeoff is in order to suit their...
The new consumer article for today is "Quantity Has A Quality All Its Own": Low Price. When people can get a good for less than previously, then not surprisingly they will buy more of it in the aggregate. It all...
Today's new consumer article is The Are No Schools That Teach What A Good Agent Needs to Know, which directly takes on the canard that since being an agent doesn't require a college degree, therefore there's nothing special about it...
Let's do a thought experiment. Any market in any commodity has two components: The demand, or willingness and ability to pay for that good, and the supply of that good. Let's consider the demand half of that first. Specifically, ability...
Hello Mr. Melson, Let me start off by saying that I am a big fan of your "Searchlight Crusade" website. I happened upon it a while back after I had already purchased my house. I've found a lot of...
A couple of weeks ago, I got an email asking Save For A Down Payment or Buy Now?, and I wrote a two part article on the subject. Part 2 of Save For A Down Payment or Buy Now? Gave...
Quite a lot of the time when I view a property, I get requests for feedback. Usually it's an automated email. Other times, it's some office assistant who wants to fax me a form which will "only take a...
I have just gotten an email from one of my wholesalers (who shall remain publicly unnamed) removing the "declining market" designation from San Diego loans! This particular lender is still not willing to do 100% loans, but they will...
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